Radio Advertising Terminology


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question 1 of 3

If you're trying to consider when to run an advertisement and want a breakdown of the station's schedule, ask for a station's _____.

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1. Understanding your audience's demographics is useful in deciding what station to run advertisements on. Where can an advertiser find this information?

2. How is station share (the percentage of an entire radio listening audience that a particular station has in a certain time period) configured?

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About This Quiz & Worksheet

This set of questions will help you find out how much you remember about the terminology used to discuss radio advertisements. You will need to identify specific terms related to this market.

Quiz & Worksheet Goals

For this quiz, make sure you can define:

  • The method used to configure station share
  • Where to find a radio station's demographics
  • The tool used to show a radio station's daily schedule
  • A radio advertisement in the form of a sponsorship for a segment
  • A group of advertisements scheduled during specific time periods

Skills Practiced

  • Defining key concepts - ensure that you can accurately define main phrases related to radio station advertising
  • Information recall - access the knowledge you've gained regarding the method used to calculate a radio station's station share
  • Knowledge application - use your knowledge to answer questions about different types of radio advertisements

Additional Learning

If you would like to know more about this type of marketing, read the lesson titled Radio Advertising Terminology. This lesson will help you understand terms like:

  • Run of schedule
  • Net reach
  • Donut
  • Coverage area
  • Target demo