Responding to Price Resistance & Objections in Sales


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question 1 of 3

A/An _____ in the sales process is a signal of some unwillingness to buy.

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1. A potential way to counter a price objection is:

2. When shoppers look at an item in a store and then go home and buy it online, this is known as what?

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About This Quiz & Worksheet

You can gauge your understanding of price resistance and ways of dealing with it using this quiz and worksheet assessment tool. You must display an understanding of price objection and what can be done to overcome it when you take this quiz.

Quiz & Worksheet Goals

For this quiz, you must demonstrate the ability to do the following:

  • Select the word that indicates an unwillingness to buy during the sales process
  • Identify a potential way to counter a price objection
  • Choose the term or phrase that is described by a consumer seeing an item in a store and then buying it online
  • Explain what a salesman should do when a customer says they need to think about a purchase
  • Understand what word would describe one saying 'I understand' in response to a price objection

Skills Practiced

  • Reading comprehension - ensure that you draw the most important information from the lesson, such as how one would counter a price objection
  • Information recall - access the knowledge you've gained regarding what one should do when a consumer wishes to think about making a purchase
  • Knowledge application - use your knowledge to identify terms used to describe an unwillingness to make a purchase and the practice of saying of 'I understand' when the price of a product is objected to

Additional Learning

Gain a better understanding of this topic by reviewing the lesson titled Responding to Price Resistance & Objections in Sales. You will strengthen your knowledge of:

  • What is a big part of being successful in retail sales
  • What might be a response you can use when one says they can buy a product cheaper online
  • How to respond to brand objections