Reactive vs. Proactive Public Relations: Importance & Example Scenarios


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Sam is the manager of a local gym and as soon as word got out about two people fighting in the gym, Sam went on the news to explain what a peaceful environment exists in the gym. What is this an example of?

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1. Doug is upset that his favorite burger has been discontinued from his favorite establishment. After voicing his displeasure, the store owner brings the burger back. What is this a characteristic of?

2. Megan, the owner of a shoe store, is doing a news segment with a news reporter about her business. Upon seeing this on television, Nancy decides to visit the store and purchase something because she trusts that the report from the news reporter was unbiased. What characteristic is this an example of?

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About This Quiz & Worksheet

Use the quiz/worksheet combo to assess your knowledge of the differences between proactive and reactive public relations. Examples of both types are on the quiz, and you'll need to interpret which type is featured in a given real-world scenario.

Quiz & Worksheet Goals

You can quickly check your knowledge of the following topics:

  • An example of proactive public relations
  • What trusting a news source that is believed to be unbiased is an example of
  • The kind of PR exemplified when the manager of a gym speaks out about a fight
  • Things that are and are not characteristics of proactive public relations

Skills Practiced

  • Distinguishing differences - compare and contrast main topics, such as proactive PR and reactive PR
  • Information recall - access the knowledge you have gained about an example of proactive PR
  • Interpreting information - verify that you can read information about characteristics of these types of PR and interpret it correctly

Additional Learning

To continue your studies, use the lesson titled Reactive vs. Proactive Public Relations: Importance & Example Scenarios. You can cover more about:

  • The importance of PR
  • What reactive public relations deals with
  • How PR differs from other types of advertising