Reference Groups in Marketing: Definition, Types & Examples


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question 1 of 3

Which one of the following is the best explanation of reference groups?

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1. What are the names of the two reference groups used in marketing?

2. You're an avid golfer and decide to purchase a driver recommended in a television advertisement by a golf pro you admire. Which type of reference group is the golf company using to persuade you?

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About This Quiz & Worksheet

This quiz and worksheet will help gauge your understanding of reference groups characteristics and types. Topics on the quiz include normative and comparative reference groups.

Quiz & Worksheet Goals

These tools measure your knowledge of the following:

  • Description of reference groups
  • Reference groups used in marketing
  • Examples of specific reference groups

Skills Practiced

  • Reading comprehension - ensure that you draw the most important information from the related business lesson
  • Interpreting information - verify that you can read information regarding reference groups characteristics and types and interpret it correctly
  • Knowledge application - use your knowledge to identify the reference group described in a given scenario

Additional Learning

To learn more, review the lesson Reference Groups in Marketing: Definition, Types & Examples, which covers the following objectives:

  • Understand the application of different reference groups
  • Differentiate normative and comparative reference groups
  • Define the term ''reference groups''