What is Relationship Marketing? - Definition & Strategies


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question 1 of 3

Which one of the following is the best explanation of relationship marketing?

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1. Which one of the following is not an example of relationship marketing?

2. What's the number of related markets that a business can capitalize upon in building a comprehensive relational marketing strategy?

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About This Quiz & Worksheet

This quiz and corresponding worksheet will help you gauge your knowledge of relationship marketing, which involves focusing on regarding your purchaser as a person. Topics you'll need to know to pass the quiz include understanding the best explanation of relationship marketing as well as identifying examples of relationship marketing.

Quiz & Worksheet Goals

Use this printable worksheet and quiz to review:

  • Best explanation of relationship marketing
  • Examples of relationship marketing
  • Number of interrelated markets
  • The market involving newspapers and broadcast media
  • Why internal markets are important

Skills Practiced

This worksheet and quiz will let you practice the following skills:

  • Interpreting information - verify you can read information regarding why internal markets are important and interpret it correctly
  • Knowledge application - use your knowledge to answer questions about the number of interrelated markets
  • Reading comprehension - ensure that you draw the most important information from the related relationship marketing lesson

Additional Learning

To learn more about keeping the human touch in your business, review the corresponding lesson on Relationship Marketing Characteristics and Strategies. This lesson will help you:

  • Understand what relationship marketing is
  • Describe the core concept of such a type of marketing
  • Identify where to capture feedback from the customer
  • Explain the characteristics of the six markets models
  • Appreciate the benefits of keeping a relationship going with the customer