Why is Relationship Marketing Important? - Purpose & Use


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question 1 of 3

What is the primary goal of relationship marketing?

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1. How are referrals potentially impacted by effective relationship marketing?

2. All of these are a part of a successful relationship marketing strategy EXCEPT which?

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About This Quiz & Worksheet

What should brands do with feedback obtained from a relationship marketing strategy? This quiz and worksheet will verify your ability to answer this question and others related to relationship marketing.

Quiz & Worksheet Goals

You'll be tested on the following:

  • The main goal of relationship marketing
  • How referrals are impacted by this type of marketing
  • Components of a successful relationship marketing strategy
  • How brands should respond to feedback
  • The social media aspect of relationship marketing

Skills Practiced

  • Knowledge application - use your knowledge to answer questions about relationship marketing
  • Interpreting information - verify that you can read information about the primary goal of relationship marketing and interpret it correctly
  • Information recall - access the knowledge you've gained regarding parts of a successful relationship marketing strategy

Additional Learning

Continue learning about this topic with the lesson titled 'Why is Relationship Marketing Important? - Purpose & Use.' Here are examples of the information you'll find in this lesson:

  • How American Airlines nurtures relationships
  • The importance of relationship marketing
  • Why most people leave brands
  • How Starbucks obtains innovative ideas
Final Exam
Chapter Exam
Intro to Relationship Marketing
Chapter too short for exam