Relationship Marketing: Benefits & Challenges

Instructions:

Choose an answer and hit 'next'. You will receive your score and answers at the end.

question 1 of 3

Which of these is NOT a benefit of relationship marketing?

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1. Which of these is a challenge of relationship marketing?

2. The opposite of relationship marketing is _____.

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About This Quiz & Worksheet

Use the worksheet and quiz to see how much you know about relationship marketing. Challenges and benefits of this form of marketing are topics on the quiz.

Quiz & Worksheet Goals

You'll be assessed on the following topics:

  • The meaning of customer analytics
  • An opposite of relationship marketing
  • Benefits of relationship marketing
  • A challenge of this type of marketing

Skills Practiced

  • Information recall - access the knowledge you have gained about the number of customers the average brand evangelist converts
  • Reading comprehension - ensure that you draw the most important information from the lesson on relationship marketing
  • Knowledge application - use your knowledge to answer questions about the benefits and challenges of relationship marketing

Additional Learning

You can review more topics by using the lesson called Relationship Marketing: Benefits & Challenges. Objectives you can complete include:

  • Identify the costs of acquiring a customer
  • Define relationship marketing
  • Determine what evangelism marketing involves
Final Exam
Chapter Exam
Intro to Relationship Marketing
Chapter too short for exam
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