Repositioned Products: Examples & Overview


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question 1 of 3

In terms of marketing, what is the difference between positioning and repositioning?

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1. Which of the following statements regarding repositioning in marketing is true?

2. Which of the following statements is NOT true?

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About This Quiz & Worksheet

This quiz and worksheet combo can help you assess your understanding of repositioning products. You will need to find examples of repositioning and determine the differences between positioning and repositioning to pass the quiz.

Quiz & Worksheet Goals

Use these tools to check your knowledge of the following:

  • Differences between positioning and repositioning
  • Examples of repositioning
  • Purposes of repositioning products

Skills Practiced

This quiz and worksheet combo can help you practice the following skills:

  • Information recall - access the knowledge you have gained regarding repositioning
  • Knowledge application - use your knowledge to answer questions about positioning
  • Critical thinking - apply relevant concepts to examine information about repositioning in a different light

Additional Learning

To learn more, review the corresponding lesson titled Repositioned Products: Examples & Overview. This lesson will help you:

  • Define repositioning
  • Compare and contrast repositioning and positioning
  • Identify examples of repositioning
  • Determine why repositioning is used