Gathering Information for Audience Analysis: Research & Observation


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Demographics include:

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1. Psychographics would be helpful when seeking information on a group's:

2. Barbara is planning on giving a speech at her annual work awards. Prior to the event, Barbara visits the venue to check on the stage set up, the number of tables and how the room is configured. What type of analysis is Barbara conducting?

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About This Quiz & Worksheet

This interactive quiz and printable worksheet test your understanding of how a speaker comes to understand his target audience. In order to pass the quiz, you'll need to know the meaning and application of demographic, psychographic, and situational research.

Quiz & Worksheet Goals

Use the quiz to assess your knowledge of:

  • The definition of demographic
  • How a speaker gauges target audience interest
  • The definition of situation
  • What psychographic research measures

Skills Practiced

  • Interpreting information - verify that you can read information regarding audience analysis and interpret it correctly
  • Defining key concepts - ensure that you can accurately define main phrases, such as demographic and psychographic
  • Distinguishing differences - compare and contrast topics about audience, such as physical attributes and belief systems or traits

Additional Learning

To learn more about gauging audience interest, review the accompanying lesson Gathering Information for Audience Analysis: Research & Observation. This lesson covers the following objectives:

  • Defines audience analysis
  • Explains the benefits of an audience-centered speech
  • Differentiates between demographic, situation, and psychographic research
  • Describes methods for obtaining information about an audience before giving a speech