What is Content Marketing? - Definition & Purpose


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question 1 of 3

Which of the following is an example of content marketing?

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1. Which of the following is a characteristic of content marketing?

2. How are traditional marketing and content marketing different?

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About This Quiz & Worksheet

You can use this assessment combo to determine how much you know about content marketing and its role in business. In this quiz, practice questions will look at the goals, uses, and characteristics of content marketing.

Quiz & Worksheet Goals

You will be asked about the following by quiz questions:

  • Traditional vs. content marketing
  • Examples of content marketing
  • Businesses and content marketing
  • Content marketing's goal
  • Characteristics of content marketing

Skills Practiced

This work provides an opportunity to show your ability in:

  • Distinguishing differences - compare and contrast topics from the lesson, such as traditional marketing and content marketing
  • Interpreting information - verify that you can read information regarding why businesses use content marketing and interpret it correctly
  • Knowledge application - use your knowledge to answer questions about characteristics of content marketing
  • Information recall - access the knowledge you've gained regarding goals of content marketing

Additional Learning

To continue learning about this subject, take a look at the associated lesson titled What is Content Marketing? - Definition & Purpose. Some goals covered in this lesson include:

  • Define content marketing and identify examples of it
  • Compare content marketing with traditional marketing
  • Apply what you've learned to real life business scenarios
  • Understand how content marketing can be used effectively