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Place in the Marketing Mix: Definition & Concept

Instructions:

Choose an answer and hit 'next'. You will receive your score and answers at the end.

question 1 of 3

What are the four Ps in the Marketing Mix?

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1. To bring about a successful operation, it is imperative that the product:

2. Which method is used to distribute directly from the manufacturer to the customer?

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About This Quiz & Worksheet

Test your ability to determine what the marketing mix is in this quiz and worksheet combo. You will be assessed on the importance of place in the marketing mix.

Quiz & Worksheet Goals

Use these assessment tools to assess your knowledge of:

  • The four Ps of the marketing mix
  • Another word for distribution, in relation to marketing
  • Types of distribution

Skills Practiced

This quiz and worksheet combo can help you practice the following skills:

  • Critical thinking - apply relevant concepts to examine information about distribution in a different light
  • Information recall - access the knowledge you have gained regarding indirect distribution
  • Knowledge application - use your knowledge to answer questions about the role of place of the marketing mix

Additional Learning

To learn more about the marketing mix, review the corresponding lesson on Place in the Marketing Mix: Definition & concept. This lesson will help you:

  • Determine what the marketing mix is
  • Understanding the importance of place within a successful operation
  • Review different distribution methods
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