Secondary Data in Marketing Research: Definition, Sources & Collection


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question 1 of 3

What's the best explanation of secondary data?

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1. Information collected from inside your organization is referred to as what type of data?

2. Data collected from sources outside your organization is referred to as what type of data?

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About This Quiz & Worksheet

This quiz and corresponding worksheet will gauge your knowledge of the role of secondary data in marketing research. Topics addressed on the quiz include the best explanation of secondary data as well as the characteristics of internal data.

Quiz & Worksheet Goals

Use this printable worksheet and quiz to review:

  • Definition of secondary data
  • Example of an internal source
  • Factor to ease the collection of secondary data

Skills Practiced

  • Interpreting information - verify you can read information regarding the types of secondary data and interpret it correctly
  • Reading comprehension - ensure that you draw the most important information from the related marketing lesson
  • Knowledge application - use your knowledge to identify an internal source of secondary data

Additional Learning

To learn more, review the lesson Secondary Data in Marketing Research: Definition, Sources & Collection. This lesson will help you:

  • Understand what secondary data is
  • Identify the two main types of secondary data
  • Describe the difference between internal and external data
  • Explain what types of sources can be used internally
  • Appreciate when to look outside the company for more information