Testimonials in Advertising: Definition & Examples


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What is advertising?

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1. Which of the following are sources for testimonials that can be used in advertising?

2. Which of the following options is (are) a benefit of testimonials in advertising?

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About This Quiz & Worksheet

The questions on this quiz/worksheet combo will ask you about the use of testimonials, including who can provide them. The quiz questions are all in multiple-choice format.

Quiz & Worksheet Goals

Show what you know about the following:

  • Testimony defined
  • Examples of testimonials in advertising
  • Effective source(s) for testimonials in advertising
  • Benefit(s) of testimonials in advertising
  • Where testimonials may be found

Skills Practiced

  • Reading comprehension - ensure that you draw the most important information from the related lesson on the role of testimonials in advertising
  • Critical thinking - apply relevant concepts to examine information about the effectiveness of advertising in a different light
  • Information recall - access the knowledge you've gained regarding types of advertising platforms
  • Knowledge application - use your knowledge to answer questions about testimony

Additional Learning

For further details on this advertising strategy, check out the lesson called Testimonials in Advertising: Definition & Examples. This lesson covers the following objectives:

  • Define advertising
  • Review how testimonials can be effective in advertising
  • Know three types of testimonials in advertising as related in the lesson