Sales Forecasts, Marketing Metrics & Marketing Budgets


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question 1 of 3

This marketing tool is used to examine historical revenue figures and project future revenues.

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1. This marketing tool can be used to assess the effectiveness of your marketing strategies and tactics.

2. What is the first step in building a marketing budget?

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About This Quiz & Worksheet

Quickly determine how much you know about specific marketing tools using this quiz and worksheet assessment. You must be able to describe each of these tools and what they are used for in order to answer all quiz questions.

Quiz & Worksheet Goals

For this quiz, you will be required to do the following:

  • Identify the marketing tool used to examine historical and project future revenue
  • Note which marketing tool assesses the effectiveness of marketing strategies
  • Recognize the first step in building a marketing budget
  • State which marketing metric would be used to track the amount of money made relative to the amount spent
  • Select a word that would describe what marketing budgets should be

Skills Practiced

  • Reading comprehension - ensure that you draw the most important information from the lesson, such as which marketing tool assesses marketing strategies and which examines revenue
  • Information recall - access the knowledge you've gained regarding marketing metrics
  • Knowledge application - use your knowledge to answer questions about marketing budgets

Additional Learning

Gain a deeper understanding of these marketing tools by reviewing the lesson titled Sales Forecasts, Marketing Metrics & Marketing Budgets. You can learn more about:

  • How to develop a sales forecast
  • How the best marketing metrics are chosen
  • What two parts are thought to make up a marketing budget