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Sales Orientation: Definition & Examples

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question 1 of 3

Which of the following is NOT considered to be an 'unsought good?'

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1. What assumptions are made by a company that uses a sales-oriented marketing strategy?

2. What elements of promotion are typically used by companies when using a sales-oriented marketing strategy?

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About This Quiz & Worksheet

Students can use this quiz to test their knowledge of sales orientation. Answer questions about sales-oriented marketing strategy, the dangers of using this strategy, and how it differs from a market-oriented marketing strategy.

Quiz & Worksheet Goals

Students interested in taking this quiz can expect questions about:

  • Unsought goods
  • Assumptions about sales-oriented marketing strategies
  • Elements of promotion
  • The dangers of sales-oriented marketing

Skills Practiced

Students who take this quiz will be working on the following skills:

  • Reading comprehension - pull the most critical information from the related lesson on sales orientation
  • Defining key concepts - ensure that you can accurately define main phrases, like sales-oriented marketing strategies
  • Distinguishing differences - differentiate between sales-oriented marketing strategies versus market-oriented marketing strategies
  • Information recall - access the knowledge you've gained regarding the dangers of sales-oriented marketing

Additional Learning

Students who want to learn more on this topic should take a look at the related lesson, Sales Orientation: Definition & Examples. It will meet the following objectives:

  • Define sales-oriented marketing strategy
  • Differentiate between sales-oriented and market-oriented marketing strategies
  • Identify the types of promotion
  • Understand the dangers of sales-oriented marketing strategies
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