Reducing Sampling & Non-Sampling Errors in Marketing Research


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question 1 of 3

_____ occurs when the sample used in the study is not representative of the whole population.

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1. Which of these is NOT a technique to minimize sampling error?

2. Which of these is an example of a leading question?

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About This Quiz & Worksheet

You will quickly measure how much you know about errors in marketing research when you use this quiz/worksheet assessment. You must be able to define key terms and recognize relevant examples in order to answer all questions appearing on this quiz.

Quiz & Worksheet Goals

When you take this quiz, you should expect to:

  • Select the term or phrase that describes the occurrence of a sample in a study that does not represent the whole population
  • List techniques used to minimize sampling error
  • Identify an example of a leading question
  • Note which type of error pertains to human error in a study
  • Explain population specification

Skills Practiced

  • Defining key concepts - ensure that you can accurately define population specification
  • Information recall - access the knowledge you've gained regarding how to minimize sampling error
  • Knowledge application - use your knowledge to answer questions about leading questions and human error in a study

Additional Learning

Access the lesson titled Reducing Sampling & Non-Sampling Errors in Marketing Research to learn more about this topic. You will review such information as:

  • Examples of non-sampling error
  • Which type of error is easier to identify
  • Why non-sampling error is broad