What is Search Retargeting? - Definition & Overview


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What information do marketers use to find target customers for advertisements in search retargeting?

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1. Which of these is NOT a benefit of search retargeting?

2. _____ is the number of times an ad was clicked then divided by the number of impressions served, then multiplied as 100.

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About This Quiz & Worksheet

The worksheet and quiz help check your knowledge of search retargeting. The way in which this process works and its benefits are topics on the quiz.

Quiz & Worksheet Goals

Take the quiz to assess your knowledge of:

  • How search retargeting can be effective for companies looking to attract relevant customers
  • Types of conversion definitions that can be applied to a marketing campaign
  • Benefits of search retargeting
  • How marketers find target customers for advertisements in search retargeting

Skills Practiced

  • Information recall - access the knowledge you have gained about the term for the number of times an ad was clicked then divided by the number of impressions, then multiplied by 100
  • Reading comprehension - ensure that you draw the most important details from the lesson on search retargeting
  • Interpreting information - verify that you can read information about the purpose of search retargeting and interpret it correctly

Additional Learning

If you'd like to study more, go through the lesson called What is Searching Retargeting? - Definition & Overview. This lesson lets you review more about:

  • How display advertising works
  • 'Factors that affect retargeting
  • Ways to be successful with search retargeting