Types of Secondary & Syndicated Data Sources in Marketing Research


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question 1 of 3

Custom research could best be defined as:

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1. Which of the following is NOT a benefit associated with syndicated research?

2. Which organization is most likely to benefit from syndicated market research?

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About This Quiz & Worksheet

What is custom research? Why is syndicated research beneficial? You must be able to answer these types of questions in order to successfully complete this quiz and worksheet assessment.

Quiz & Worksheet Goals

This assessment is designed to measure your ability to do the following:

  • Identify an organization that would likely benefit from syndicated research
  • Recognize a situation that would benefit from syndicated research
  • Describe who owns and produces information in a syndicated market research report
  • Define custom research
  • List the benefits of syndicated research

Skills Practiced

  • Knowledge application - use your knowledge to answer questions about which organization and situation would benefit most from syndicated research
  • Reading comprehension - ensure that you draw the most important information from the lesson, such as the benefits of syndicated research
  • Defining key concepts - ensure that you can accurately define custom research

Additional Learning

Further develop your understanding of these types of market research by reviewing the lesson titled Types of Secondary & Syndicated Data Sources in Marketing Research. You will learn more about:

  • Who directs the conduction of custom market research
  • How syndicated research could have helped rural Colorado in regards to the energy industry
  • Which sources should be considered when syndicated research is chosen