Segmentation Variables in Marketing: Definition & Examples Video


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A method used to break up the overall market into identifiable groups is called:

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1. A clothing store wants to appeal to males between the ages of 25 - 40 years of age with an income of at least $35,000. This is an example of which type of segmentation?

2. An individual develops a new type of fishing lure and decides to sell the product at an outdoor show because it will attract a lot of people who enjoy fishing. What type of segmentation is this?

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About This Quiz & Worksheet

With this quiz and worksheet, you will be able to see exactly how well you understand segmentation variables. Questions are set up to ensure that you can differentiate between these variables.

Quiz & Worksheet Goals

Make certain that you understand the following subjects by testing yourself with this quiz:

  • Methods involved in marketing
  • Why companies use different kinds of segmentation
  • Attributes of various segmentation variables

Skills Practiced

Help practicing your skills related to studying is available. Using this quiz you will be able to work on the following abilities:

  • Reading comprehension - ensure that you draw the most important information from the related lesson on segmentation variables in marketing
  • Information recall - access the knowledge you've gained regarding a method used to create identifiable groups in marketing
  • Knowledge application - use your knowledge to answer questions about types of segmentation

Additional Learning

Students who are interested in learning more about this topic can study the lesson that accompanies this quiz, titled Segmentation Variables in Marketing: Definition & Examples. This lesson was written in order to help you learn about:

  • Four approaches to segmentation
  • How these approaches differ
  • The goal of using these approaches