How Global Market Segmentation Affects Products & Services

Instructions:

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question 1 of 3

What is the first step in Global Market Segmentation?

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1. Why is economic development of a country an important consideration in global market segmentation?

2. What is the best way to estimate revenue opportunity in a new market?

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About This Quiz & Worksheet

This worksheet/quiz will bring to light what you know about segmenting and positioning in global markets. You'll be answering questions on topics like the first step in Global Market Segmentation and the importance of the economic development of a country.

Quiz & Worksheet Goals

Answer questions on these key points:

  • The most effective way to estimate revenue opportunity
  • Whether or not local knowledge for global segmentation can be gathered using Google
  • Behavior market research

Skills Practiced

  • Reading comprehension - ensure that you draw the most important information from the related lesson on segmenting and positioning in global markets
  • Information recall access the knowledge you've gained regarding why the economic development of a country is important when considering global market segmentation
  • Knowledge application - use your knowledge to answer questions about behavior market research and the best way to estimate revenue opportunity in a new market

Additional Learning

The lesson called How Global Market Segmentation Affects Production & Services will teach you more about the following:

  • The definition of segmentation
  • Variables associated with global market segmentation
  • Analysis of the secondary steps in this process
  • Local features of products
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