What is Share of Voice? - Definition & Examples

Instructions:

Choose an answer and hit 'next'. You will receive your score and answers at the end.

question 1 of 3

What is share of voice?

Create Your Account To Take This Quiz

As a member, you'll also get unlimited access to over 79,000 lessons in math, English, science, history, and more. Plus, get practice tests, quizzes, and personalized coaching to help you succeed.

Try it risk-free
Try it risk-free for 30 days. Cancel anytime
Already registered? Log in here for access

1. Share of voice in marketing can be useful in all of the following areas EXCEPT which?

2. What two figures do you need to calculate share of voice?

Create your account to access this entire worksheet
A Premium account gives you access to all lesson, practice exams, quizzes & worksheets
Access to all video lessons
Quizzes, practice exams & worksheets
Certificate of Completion
Access to instructors
Create an account to get started Create Account

About This Quiz & Worksheet

Test how much you know about share of voice (SOV) basics. These assessments will cover key points like an explanation of a share of voice and the areas in which it's useful.

Quiz & Worksheet Goals

You'll be answering questions on the following:

  • Two figures to calculate share of voice
  • Share of voice for each of six companies advertising on a single webpage
  • Benefits of share of voice
  • Share of voice in an exclusive advertising agreement

Skills Practiced

  • Defining key concepts - make sure you can accurately define share of voice
  • Knowledge application - use your knowledge to answer questions about when share of voice is used and the two figures to calculate share of voice
  • Information recall - access the knowledge you've gained regarding the share of voice when six different ads are placed on a website

Additional Learning

Read more about share of voice with the lesson called What Is Share of Voice? - Definition & Examples. These key subjects will be explored:

  • Real-world share of voice examples
  • The ways that share of voice helps companies make money
  • Definition of masthead
Support