What is Share of Voice? - Definition & Examples


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What is share of voice?

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1. Share of voice in marketing can be useful in all of the following areas EXCEPT which?

2. What two figures do you need to calculate share of voice?

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About This Quiz & Worksheet

Test how much you know about share of voice (SOV) basics. These assessments will cover key points like an explanation of a share of voice and the areas in which it's useful.

Quiz & Worksheet Goals

You'll be answering questions on the following:

  • Two figures to calculate share of voice
  • Share of voice for each of six companies advertising on a single webpage
  • Benefits of share of voice
  • Share of voice in an exclusive advertising agreement

Skills Practiced

  • Defining key concepts - make sure you can accurately define share of voice
  • Knowledge application - use your knowledge to answer questions about when share of voice is used and the two figures to calculate share of voice
  • Information recall - access the knowledge you've gained regarding the share of voice when six different ads are placed on a website

Additional Learning

Read more about share of voice with the lesson called What Is Share of Voice? - Definition & Examples. These key subjects will be explored:

  • Real-world share of voice examples
  • The ways that share of voice helps companies make money
  • Definition of masthead