Shopper Marketing: Campaigns & Trends


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question 1 of 3

What is the purpose of a shopper marketing campaign?

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1. Energizer incorporated these two components into its shopper marketing campaign:

2. Lowe's is incorporating the trend of _____ in its renovation and home design projects.

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About This Quiz & Worksheet

Test what you know about current shopper marketing trends. Answer questions on the objective of a shopper marketing campaign and two elements of Energizer's shopper marketing campaign.

Quiz & Worksheet Goals

You'll be required to answer questions in the following areas:

  • Marketing trend in Lowe's home design projects
  • Type of marketing that's done through beacon technology
  • Experiential consumption

Skills Practiced

  • Defining key concepts - make sure you can accurately define experiential consumption
  • Information recall - access the knowledge you've gained regarding the main reason for a shopper marketing campaign
  • Knowledge application - use your knowledge to answer questions about two aspects of a recent marketing campaign from Energizer and a kind of marketing that uses beacon technology

Additional Learning

You can learn more about marketing with the lesson named Shopper Marketing: Campaigns & Trends. Here are some of the topics you'll be exploring:

  • 'Oreo Cake Ball' recipe campaign
  • M&Ms' 'Say Thank You with M' campaign
  • Examples of marketing trends in the future
Final Exam
Chapter Exam
Basics of Shopper Marketing
Chapter too short for exam