What is Site Retargeting? - Definition & Best Practices


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What is site retargeting?

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1. What is the name of this tracking file that is deposited onto website users' computers so that site retargeting can be initiated?

2. Site retargeting is designed to reach which type of internet user?

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About This Quiz & Worksheet

Use of this five-question quiz and worksheet will help you assess how much you know about site retargeting. Among other topics, this quiz requires you to know why the appearance of retargeted ads should not remain the same.

Quiz & Worksheet Goals

You'll be tested on the following:

  • The definition of 'site retargeting'
  • A tracking file deposited onto website users' computers
  • Who site retargeting is designed to reach
  • A component of a retargeted ad
  • The importance of varying retargeted ads

Skills Practiced

  • Knowledge application - use your knowledge to answer questions about site retargeting basics
  • Interpreting information - verify that you can read information about a component of a retargeted ad that tells viewers what to do and interpret it correctly
  • Information recall - access the knowledge you've gained regarding a tracking file deposited onto the computers of website users

Additional Learning

To take a closer look at this topic, review the related lesson titled What is Site Retargeting? - Definition & Best Practices. Here are a few examples of what's included in this lesson:

  • An overview of how site retargeting works
  • The percentage of website visitors who do not make a purchase
  • A list of best practices for retargeting ads