What is SWOT: Situation Analysis in Marketing

Instructions:

Choose an answer and hit 'next'. You will receive your score and answers at the end.

question 1 of 3

What question should a business mission statement answer?

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1. Tom works for a large marketing firm and wants to form a new strategy about how his firm should operate. Before forming it he wants to think about how he could maximise the capacity of his firm in comparison to the economic environment. How should he proceed in doing that?

2. Jamerson Marketing is the only company in the world that uses an example of both qualitative and quantitative analysis in order to create efficient marketing strategies. Due to this, they are the leading company in the field of marketing. Their competition work by using either qualitative or quantitive analysis. Why is this an example of a USP?

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About This Quiz & Worksheet

This assessment can help students check their understanding of situation analysis in marketing. It will ask questions about the vocabulary surrounding this topic and other relevant concepts.

Quiz & Worksheet Goals

The quiz/worksheet will ask students questions about the following vocabulary terms and concepts:

  • Business mission statements
  • S.W.O.T. analysis
  • USP
  • Environmental scanning

Skills Practiced

The assessment will help students build these skills:

  • Reading comprehension - read and pull the most relevant information from the associated lesson on situation analysis in marketing
  • Defining key concepts - accurately define key terms like business mission statements and environmental scanning
  • Information recall - access the knowledge you've gained regarding external threats to a marketing manager

Additional Learning

Students who want to know more about this subject should take a look at the accompanying lesson, What is SWOT: Situational Analysis in Marketing. It will help students meet these objectives:

  • Define business mission statement
  • Define situational analysis
  • Understand internal strengths and witnesses
  • Learn about the external opportunities and threats
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