Situational Analysis in Marketing: Examples, Definition & Format


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question 1 of 3

What is a situational analysis in marketing?

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1. Why would we prepare a situational analysis?

2. In a situational analysis, what areas of the business need to be analyzed?

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About This Quiz & Worksheet

This quiz and corresponding worksheet can help you assess your knowledge of situational analysis. To pass the quiz, you will need to know what SWOT stands for.

Quiz & Worksheet Goals

Use this worksheet and quiz to review:

  • Uses for situational analysis
  • Definition of situational analysis in marketing
  • SWOT
  • Areas of the business that need to be analyzed in a situational analysis

Skills Practiced

  • Information recall - access the knowledge you have gained regarding what SWOT stands for
  • Knowledge application - use your knowledge to answer questions about how to execute a situational analysis
  • Problem solving - use acquired knowledge to solve marketing practice problems

Additional Learning

To learn more about situational analysis, review the corresponding lesson Situational Analysis in Marketing: Examples, Definition & Format. This lesson will help you:

  • Define situational analysis
  • Identify what SWOT stands for
  • Determine how to perform a situational analysis