Customer Relationship Management for Small Businesses


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question 1 of 3

What is customer relationship management?

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1. What is a way to ensure smooth implementation of a CRM process?

2. The goal of CRM is _____.

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About This Quiz & Worksheet

Long-term relationships with customers give businesses the stability they need to expand and innovate. This quiz and worksheet reviews the strategies and techniques businesses use to manage customer relations.

Quiz & Worksheet Goals

This quiz on customer relations lets you assess your knowledge on the following topics:

  • Implementing a CRM system
  • Types of data used in a CRM system
  • Definition of customer relationship management
  • Examples of CRM
  • CRM system oversight

Skills Practiced

  • Information recall - access your knowledge on customer relations and the ways to manage them using a CRM system
  • Interpreting Information - make sure you can read about CRM and understand the role it plays in business
  • Knowledge application - use your knowledge to answer questions about the strategies for CRM

Additional Learning

To learn more, read the lesson, Customer Relations Management for Small Businesses. The lesson covers the following objectives:

  • Explain the value of a customer relationship management systems
  • List the types of information tracked in a CRM system
  • Compare CRM for the hospitality industry and a product supplier
  • Describe how to prepare teams members to use a CRM system
Final Exam
Understanding Customer Relationship Management Basics
This course currently has no practice test
Chapter Exam
Customer Relations in Business
Chapter too short for exam