Social Criticisms of Marketing


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In business, the term marketing includes which of the following?

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1. A certain company offers a weight-loss product that helps people lose weight, but only if they eat just one full meal per day. Which one of the following marketing strategies will have a negative impact on consumers?

2. Which of the following are examples of ways in which marketing affects society in a negative way?

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About This Quiz & Worksheet

Our subject experts incorporated multiple-choice questions into this quiz to see how well you know social criticisms of marketing. Topics you'll be tested on include the components of marketing as well as the effects of negative advertising campaigns.

Quiz & Worksheet Goals

The quiz will test you on such things as:

  • Elements of marketing
  • Marketing strategies that could have a negative impact on consumers
  • Ways in which marketing approaches can negatively affect society
  • Interpretation of who is affected by certain strategies
  • Possible results of negative ad campaigns

Skills Practiced

The student can test the following skills by taking this quiz:

  • Interpreting information - verify that you can review information regarding negative ad campaigns and interpret it correctly
  • Information recall - access the knowledge you've gained regarding the elements of marketing activities
  • Knowledge application - use your knowledge to identify the variety of effects marketing campaign choices can have on society

Additional Learning

More information about this topic can be found in the lesson, Social Criticisms of Marketing. Topics covered in the lesson include the following:

  • Positive effects marketing can have
  • Who gets hurt with false marketing
  • Marketing and contributions to pollution