The Role of Social Media in Business Communication


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question 1 of 3

What is a group of online communication options that allow users to participate, offer feedback, receive information and share ideas?

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1. Which of the following would NOT be a form of social media?

2. When a customer tweets a question about the safety of giving her drink to kids, she can respond immediately. This is an example of what role social media can have?

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About This Quiz & Worksheet

There are many methods in which a business can communicate with its customers. This quiz/worksheet combo will help test your understanding of the role of the internet in business communications. You'll be tested on areas that include types of online media, types of business communications, and the impact of using using these forms of communication in business.

Quiz & Worksheet Goals

These assessments will test you on the following aspects of online interactions in business communications:

  • The term for communication that allows users to join in and share ideas online
  • Types of social, online communication
  • Types of business communications
  • Ways interacting socially online targets consumers

Skills Practiced

This quiz and worksheet allow students to test the following skills:

  • Making connections - use understanding of the concept of online communication and its uses in business communications
  • Defining key concepts - ensure that you understand and can accurately define and/or answer questions about main phrases, such as targeting consumers and the term for opinions shared publicly about others
  • Information recall - access the knowledge you've gained regarding methods of business communications
  • Knowledge application - use your knowledge to answer questions about how interacting socially online can influence business communications

Additional Learning

To learn more about the impact of social media on business communications, review the accompanying lesson titled The Role of Social Media in Business Communication. This lesson covers the following topics:

  • Reviews and Customer Loyalty in regards to social media
  • Social media communication between businesses and their customers
  • How the use of social media can save a business money
  • Ways social media can create increased profits for a business