Social Media Listening Strategies for Executives


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question 1 of 3

What is the purpose of social media listening?

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1. Social media listening provide an opportunity to _____ consumers.

2. How can hashtags be used in your social media listening strategy?

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About This Quiz & Worksheet

Take this quiz whenever you're ready and answer questions on social media listening strategies for executives. Topics you'll need to know about include the main goal of social media listening and the opportunity social media listening offers to consumers.

Quiz & Worksheet Goals

These social media strategies will be covered on the quiz:

  • How hashtags might be used as part of your social media listening strategy
  • Keyword searches
  • Paying attention to conversations

Skills Practiced

  • Reading comprehension - make sure you know the most important information from the lesson on social media listening for executives, including what it provides consumers
  • Knowledge application - use your knowledge to answer questions about the use of hashtags and keyword searches as part of your social media listening strategy
  • Information recall - access the knowledge you've gained regarding the main objective of social media listening

Additional Learning

When you get a chance, you can learn more about social media in the lesson called Social Media Listening Strategies for Executives. These topics will be the focus of the lesson:

  • Definition of social listening
  • Commitment of fifteen minutes per day to social media
  • Setting goals for your listening strategy
  • Free and paid options for social listening tools