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Soft Launch in Marketing: Strategy & Definition

Instructions:

Choose an answer and hit 'next'. You will receive your score and answers at the end.

question 1 of 3

Which of these is NOT a goal of a soft launch?

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1. Which of these is a benefit of creating buzz among loyal customers?

2. A _____ assesses how well a system is able to function when subjected to pressure.

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About This Quiz & Worksheet

Using the worksheet and quiz, you can test your comprehension of soft launches in marketing. Goals of a soft launch and a benefit of creating buzz among loyal customers are topics on the quiz.

Quiz & Worksheet Goals

You'll get to test your familiarity with:

  • A question you can answer with a test launch promotion strategy
  • Tool that assesses how well a system is able to function when subjected to pressure
  • Goals of a soft launch

Skills Practiced

  • Information recall - access the knowledge you have gained about a benefit of creating buzz among loyal customers
  • Interpreting information - verify that you can read information about how end users can use a company's product or service prior to launch and interpret it correctly
  • Reading comprehension - ensure that you draw the most important details from the lesson on soft launch meaning and strategy

Additional Learning

More can be learned if you work through the lesson called Soft Launch in Marketing: Strategy & Definition. Objectives you can complete include:

  • Determine what's involved in a hard launch
  • Compare and contrast hard launches and soft launches
  • Review soft launch benefits
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