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HRM Case Study: Southwest Airlines' Competitive Advantage

Instructions:

Choose an answer and hit 'next'. You will receive your score and answers at the end.

question 1 of 3

Southwest Airlines is most known for _____.

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1. How does Southwest Airlines differentiate itself from its competitors?

2. What does Southwest focus on when hiring employees?

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About This Quiz & Worksheet

Southwest Airlines' approach to business sets it apart from industry competitors. Southwest's unique features, its hiring process, and details about its customer service are the main topics covered in the quiz.

Quiz & Worksheet Goals

These assessments measure your understanding of:

  • What Southwest Airlines is known for
  • How Southwest Airlines is different from its competitors
  • An example of Southwest's flexibility in working with customers
  • Why Southwest keeps its operating costs low

Skills Practiced

  • Information recall - access the knowledge you've obtained about what Southwest looks for in prospective employees
  • Knowledge application - utilize your understanding to explain what the airline is known for
  • Interpreting information - ensure that you can read information about Southwest's flexible approach to customers and interpret it correctly

Additional Learning

Review the lesson called HRM Case Study: Southwest Airlines' Competitive Advantage to gain a deeper understanding of this topic. This lesson teaches you about:

  • The link between Southwest employees and customer satisfaction
  • What Southwest allows customers to do with funds from a canceled flight
  • Southwest Airlines' customer rewards program
  • What Southwest Airlines does to keep its operating costs low
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