What Is Sponsorship Advertising? - Definition, Advantages & Disadvantages


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question 1 of 3

Which of the following is the best explanation of sponsorship advertising?

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1. A burger restaurant sponsoring a hot dog eating contest violates which criteria for selecting an appropriate event to sponsor?

2. If an event will not improve your public image, brand loyalty or brand recognition, which criteria to sponsor an event is absolutely not satisfied?

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About This Quiz and Worksheet

When a company is considering sponsorship advertising they must weigh their options, and this quiz/worksheet duo will help test your understanding of the their criteria.

Quiz & Worksheet Goals

These assessments will test your knowledge of the following items:

  • Problem sponsoring anti-war event
  • Criteria violated when a burger restaurant sponsors hot dog eating contest
  • Disadvantages of sponsorship advertising
  • Criteria not satisfied if event will not improve your brand reputation
  • Best explanation of sponsorship advertising

Skills Practiced

This quiz and worksheet will allow you to test the following skills:

  • Making connections - use your understanding of the concept of a company's reputation and type of event in connection with the advantages and disadvantages of sponsoring it
  • Defining key concepts - ensure that you can accurately define the various types of sponsorship criteria
  • Distinguishing differences - compare and contrast the risks from the lesson, such as the advantages and disadvantages of sponsorship advertising

Additional Learning

To learn more about the criteria, advantages, and disadvantages of sponsoring an event, review the corresponding lesson What Is Sponsorship Advertising? - Definition, Advantages & Disadvantages. The lesson covers the following objectives:

  • Defines sponsorship advertising
  • Identifies the criteria for sponsorship
  • Defines relevance, brand fit, mission alignment, and business result
  • Explains the advantages and disadvantages of sponsorship advertising