What Is the Buying Process in Marketing? - Stages & Overview

Instructions:

Choose an answer and hit 'next'. You will receive your score and answers at the end.

question 1 of 3

Your computer just broke and you have to decide whether to replace it. Which one of the following describes the current stage of your buying process?

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1. You are searching your favorite online retailer for computers to consider based upon your needs and wants. What stage of the buying process are you at?

2. You are using a nifty little feature available on a website that allows you to compare computer systems specification by specification. What stage of the consumer buying process are you at?

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About This Quiz & Worksheet

A buying process is the series of steps that a consumer will take to make a purchasing decision, and this quiz/worksheet combo will help you test your understanding of the concept. You'll be assessed on your knowledge of steps of the buying process.

Quiz & Worksheet Goals

In these assessments you'll be tested on your understanding of:

  • Steps of the buying process
  • Marketing applications of the buying process
  • How the buying process can be influenced

Skills Practiced

  • Reading comprehension - ensure that you draw the most important information from the related marketing lesson
  • Information recall - access the knowledge you've gained regarding the buying process
  • Knowledge application - use your knowledge to answer questions about influencing customers

Additional Learning

To learn more about marketing, review the accompanying lesson on What is the Buying Process in Marketing? - Stages & Overview. This lesson covers the following objectives:

  • Learn how the buying process works
  • Understand and name the stages of the buying process
  • Analyze marketing strategies that impact consumers at every stage of the buying process
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