Statistical Software for Marketing Research


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question 1 of 3

Which statement best describes the difference between IBM's SPSS and SPSS Modeler?

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1. Which statistical software is open source but a high learning curve?

2. Of the products examined, which application had the shortest learning curve?

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About This Quiz & Worksheet

Complete the worksheet and quiz to test your knowledge of statistical software for marketing research. To do well on the quiz, make sure you know the difference between IBM's SPSS and SPSS Modeler and can identify the software that is open source but difficult to learn.

Quiz & Worksheet Goals

Take the quiz to discover how much you know about:

  • Application that has the shortest learning curve from those on a given list
  • How XLStat and MegaStat are classified
  • Difference between IBM's SPSS Modeler and SPSS
  • Statistical software that is open source but hard to learn

Skills Practiced

  • Information recall - access the knowledge you have gained about the most important consideration when choosing a statistical software application
  • Distinguishing differences - compare and contrast main topics, such as SPSS Modeler and SPSS
  • Reading comprehension - ensure that you draw the most important details from the lesson on statistical software for marketing research

Additional Learning

Statistical Software for Marketing Research is a lesson that allows you to study more material about:

  • Requirements for making effective marketing decisions
  • The purpose of SPSS Modeler
  • Features of different statistical software options for marketing research