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Stealth Advertising: Definition & Examples

Instructions:

Choose an answer and hit 'next'. You will receive your score and answers at the end.

question 1 of 3

Which of the following is the best explanation of stealth advertising?

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1. A car company pays a television drama to have its main character drive its car. What type of stealth advertising is this?

2. A movie theater inserts a single frame in a popular movie with the message 'drink soda.' What form of stealth advertising is the company trying to use.

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About this Quiz & Worksheet

Advertising that promotes products and services without consumers realizing they are seeing an ad or receiving a pitch is often called stealth advertising. This quiz/worksheet combo explains several forms of stealth advertising and helps you understand where and when consumers might be subjected to these type of ads.

Quiz & Worksheet Goals

In these assessments you'll be tested on:

  • The definition of stealth advertising
  • Use of stealth advertising in television programming
  • Stealth product demonstrations

Skills Practiced

This quiz and worksheet lets students practice the following skills:

  • Knowledge application - use your understanding of stealth advertising to answer questions about different techniques used in this type of marketing
  • Defining key concepts - ensure you can accurately understand concepts such as stealth advertising via smartphones
  • Making connections - examine how digital stealth advertising might compromise a web site or browser's reputation as a source of information

Additional Learning

To learn more, review the accompanying lesson Stealth Advertising: Definition & Examples. This lesson covers the following objectives:

  • Define stealth advertising
  • Understand product placement in films and television programming
  • Define subliminal advertising
  • Understand how Web sites use stealth advertising
  • Understand the use of covert agents to promote products
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