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Stealth Marketing: Definition & Examples

Instructions:

Choose an answer and hit 'next'. You will receive your score and answers at the end.

question 1 of 3

_____ is a controversial marketing technique where consumers are unaware that they are being subjected to advertising, denying them the opportunity to opt out.

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1. Which of the following is NOT a form of stealth marketing?

2. Because stealth marketing is considered by experts to be _____ , there are organizations who choose to use this technique and assume the risk.

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About This Quiz & Worksheet

This quiz and corresponding worksheet combo helps you gauge your understanding of examples of stealth marketing. You will be quizzed on its definition as well as its different forms.

Quiz & Worksheet Goals

Use these assessment tools to gauge your knowledge of:

  • Examples of product placement
  • Forms and benefits of stealth marketing
  • An example of a covert agent

Skills Practiced

Use this quiz and worksheet to practice the following skills:

  • Information recall - access the knowledge you have gained regarding examples of product placement
  • Knowledge application - use your knowledge to answer questions about examples of a covert agent
  • Interpreting information - verify that you can read information regarding stealth marketing and interpret it correctly

Additional Learning

To learn more about stealth marketing, review the corresponding lesson titled Stealth Marketing: Definition & Examples. This lesson will help you:

  • Define and find examples of stealth marketing
  • Explain the effects of subliminal messages
  • Determine what a covert agent is
  • Understand the purposes of subliminal messages
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