Competitive Advantage: The Importance of Strategic Marketing


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question 1 of 3

What is a strategic alternative?

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1. What are the four different strategic alternatives?

2. How does a large company place its SBU's on the portfolio matrix ?

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About This Quiz & Worksheet

This quiz and corresponding worksheet will help you gauge your understanding of strategic marketing methods and tools. Topics you'll need to know about to pass the quiz include strategic alternatives and SBUs.

Quiz & Worksheet Goals

Use these assessment tools to assess your knowledge of:

  • The purpose behind a strategic alternative
  • The four different types of strategic alternatives
  • The essential nature of a strategic business unit (SBU)
  • The four different matrix types
  • The four ways to allocate resources for the matrixes

Skills Practiced

This worksheet and quiz will let you practice the following skills:

  • Reading comprehension - ensure that you draw the most important information from the related lesson on strategic marketing methods and tools
  • Interpreting information - verify that you can read information regarding types of strategic alternatives and interpret it correctly
  • Knowledge application - use your knowledge to answer questions about matrixes and resource allocation

Additional Learning

To learn more about the various marketing methods and tools at a company's disposal, review the corresponding lesson on Strategic Marketing Methods and Tools. This lesson covers the following objectives:

  • Know what a S.W.O.T. analysis is
  • Define 'strategic alternative' and explore the four types
  • Understand how strategic business units help companies manage growth
  • Review the four quadrants of the portfolio matrix
  • Learn the four ways that resources are allocated to the matrix