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Retail Distribution Strategies

Instructions:

Choose an answer and hit 'next'. You will receive your score and answers at the end.

question 1 of 3

How does product distribution work?

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1. What function does a wholesaler serve in product distribution?

2. A company decides to distribute its product to every retailer willing to sell it. What type of distribution strategy is the company using?

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About This Quiz & Worksheet

How do companies distribute their products? There are several ways. This quiz/worksheet will test your understanding of the vocabulary used to describe various distribution methods.

Quiz & Worksheet Goals

In this quiz, you will be tested on:

  • Product distribution
  • Function of wholesalers
  • Selective distribution
  • Exclusive distribution
  • Intensive distribution

Skills Practiced

The quiz and worksheet allow students to test the following skills:

  • Reading comprehension - ensure that you draw the most important information from the related retail distribution lesson
  • Defining key concepts - ensure that you can accurately define main phrases, such as product distribution and intensive distribution
  • Distinguishing differences -compare and contrast topics from the lesson, such as selective and exclusive distribution
  • Information recall - access the knowledge you've gained regarding distribution strategies

Additional Learning

To learn more about the topics covered in this quiz, review the accompanying lesson on Strategies for Retail Distribution. This lesson covers the following objectives:

  • Define distribution channels
  • Explain product distribution
  • Differentiate between intensive, selective, and exclusive distribution
  • Understand the path from retailer to consumer
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