Subliminal Advertising: Definition, History & Examples


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question 1 of 3

Which of the following is an example of subliminal advertising?

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1. The Popcorn Experiment was:

2. Is subliminal advertising the best and only form of marketing if you want to impact behavior?

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About this Quiz & Worksheet

Subliminal advertising incorporates imperceptible messages in advertisements that hit viewers at an unconscious level and supposedly trigger an urge to buy a product, support a candidate or behave in a particular way. This quiz/worksheet combo will help you test your understanding of subliminal advertising and why the Federal Communications Commission has banned the practice.

Quiz & Worksheet Goals

In these assessments, you'll be tested on:

  • The definition of subliminal
  • Examples of subliminal ads
  • Marketing strategies to manipulate behavior
  • The FCC case against subliminal ads
  • The Popcorn Experiment

Skills Practiced

This quiz and worksheet lets students practice the following skills:

  • Information recall - access the knowledge you've gained regarding subliminal advertising
  • Knowledge application - use your knowledge about subliminal advertising to answer questions about its use and effectiveness
  • Making connections - use your understanding of subliminal advertising to examine how this technique could be misused by governments and politicians
  • Critical thinking - use your understanding of subliminal advertising and the possibility of it being exposed to examine this type of marketing in a new light

Additional Learning

To learn more, review the accompanying lesson on subliminal advertising. This lesson covers the following objectives:

  • Define subliminal advertising
  • Outline the history of subliminal advertising
  • Understand the impact of the Popcorn Experiment
  • Know what research has said about subliminal advertising
  • Understand why subliminal ads have been banned by the FCC