Branding in Hospitality & Tourism: Traits & Examples


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question 1 of 3

What is branding?

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1. How can your brand encourage customers to buy from your company in the future?

2. What is an example of a brand in the hospitality industry?

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About This Quiz & Worksheet

The questions contained in this short multiple-choice quiz will test your knowledge of successful branding in hospitality. To pass the quiz, you'll need to be familiar with how a brand impacts customer purchases.

Quiz & Worksheet Goals

You'll be tested on the following:

  • Definition of branding
  • How a brand encourages customers to make future purchases from a company
  • Example of a brand in the hospitality industry
  • Reason companies spend money on branding
  • How a bad experience affects a hotel's brand

Skills Practiced

  • Knowledge application - use your knowledge to answer questions about branding
  • Information recall - access the knowledge you've gained regarding the reason companies spend money on branding
  • Critical thinking - apply relevant concepts to examine information about how a bad experience affects a hotel's brand in a different light

Additional Learning

To take an even closer look at this topic, review the related lesson titled Branding in Hospitality & Tourism: Traits & Examples. This lesson covers the following:

  • Branding in tourism markets
  • Building consumer awareness
  • Real-world branding examples involving hotels and restaurants