Sustainability Marketing: Definition, Strategies & Example


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question 1 of 3

When a company takes a problem that exists in society, say pollution, and markets how the company is contributing to a solution, it is called _____.

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1. _____ is a marketing strategy put into place to counter criticisms that companies create pollution and mislead customers.

2. When a company refocuses its mission in terms of society instead of an individual brand this is called what type of marketing?

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About This Quiz & Worksheet

Through a series of mostly fill-in-the-blank questions, you'll be examined on the inner-workings of different marketing strategies.

Quiz & Worksheet Goals

More explicitly, these practice will test you about marketing that involves:

  • Taking problems in society and showing how the company contributes to a solution
  • Counter criticism to pollution and the misleading of customers
  • Focusing more on society and less on an individual brand
  • The consumer's point of view
  • Frequently updating products/services
  • Qualities consumers look for

Skills Practiced

  • Making connections - use understanding of the concept of different marketing strategies
  • Distinguishing differences - compare and contrast the different functions of these marketing strategies
  • Reading comprehension - ensure that you draw the most important information from the related sustainability lesson

Additional Learning

To learn more about these marketing strategies, just access our associated lesson, Sustainability Marketing: Definition, Strategies & Example. This lesson will go over:

  • What sustainability marketing is
  • A breakdown of each sustainability marketing strategy
  • Pros of each marketing strategy