The Tactical Communication Mix in Digital Marketing


Choose an answer and hit 'next'. You will receive your score and answers at the end.

question 1 of 3

Which digital marketing tactic is a quick way to reach a customer directly?

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1. Display ads are a good avenue for using which of the following components to illustrate a message?

2. Which is true of search engine optimization?

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About This Quiz & Worksheet

The perfect marking systems would not only inform everyone in the world of your product but would also get them to by it. Unfortunately that systems doesn't exist, but by using tactical communication mixes in digital marketing you can reach a large variety of people in ways that is effective for them. This assessment will help you determine how well you understand various digital marketing techniques and the use of an effective tactical communication mix.

Quiz & Worksheet Goals

Complete the questions of this assessment to find out how well you understand:

  • Digital marketing tactics that allow you to reach customers directly
  • Components of tactical communication mixes
  • What search engine optimization is
  • Tactics used to build brand awareness
  • Affiliate marketing

Skills Practiced

To complete this assessment, you will need to use the following skills:

  • Interpreting information - verify that you can read information regarding digital marketing tactics and interpret it correctly
  • Defining key concepts - ensure that you can accurately define main phrases, such as search engine optimization and affiliate marketing
  • Knowledge application - use your knowledge to answer a question about the usefulness of different digital marking tactics

Additional Learning

For a quick review of the material covered in this assessment, study the lesson, The Tactical Communication Mix in Digital Marketing. With this short lesson, you will study the topics of the assessment and:

  • Benefits of using a verity of marketing tactics
  • Some of the different channels used in marketing
  • What these different channels provide that others don't