Target Consumer: Definition & Explanation


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question 1 of 3

The specific group of people who are the focus of a company's advertisements are known as _____.

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1. Which of the following is not an attribute typically used to understand the target consumer?

2. Which of the following criteria can act as a guide for companies to understand their target consumers?

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About This Quiz & Worksheet

This quiz and worksheet combo helps gauge your knowledge of target consumers and characteristics they possess. You will be quizzed on the core specifics of target consumers.

Quiz & Worksheet Goals

This quiz and worksheet can help you review:

  • Importance of understanding attributes of target consumers
  • Definition of a target consumer
  • An example of a company's target consumer

Skills Practiced

Use this quiz and worksheet combo to practice the following skills:

  • Reading comprehension - ensure that you draw the most important information from the related consumer lesson
  • Information recall - access the knowledge you have gained regarding target consumer attributes
  • Knowledge application - use your knowledge to answer a question about an example target consumer

Additional Learning

To learn more about target consumers, review the accompanying lesson titled Target Consumer: Definition & Explanation. This lesson will help you:

  • Define target consumer
  • Identify important attributes of target consumers
  • Review examples of target consumers
  • Understand the core specifics of target consumers