Target Market Analysis: Definition & Examples


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question 1 of 3

What is the name for a systematic and comprehensive assessment that allows you to identify important characteristics about your potential customers?

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1. Statistics such as age, gender, and occupation are examples of which type of market segmentation?

2. Lifestyles, values, attitudes, and beliefs are example of which type of market segmentation?

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About This Quiz & Worksheet

The questions on these assessments focus on the different types of marketing segmentation and the purpose of target market analysis. The key reasons organizations need this type of analysis will be covered.

Quiz & Worksheet Goals

Knowledge assessed on the quiz includes:

  • Why an organization should analyze their target market
  • Which market segment consists of lifestyles, values, and beliefs
  • The market segment statistics about age, gender and occupation fit in

Skills Practiced

  • Information recall - access the information you've gained regarding the name of the systematic and comprehensive assessments that aids in the identification of potential customer characteristics
  • Reading comprehension - ensure that you draw the most important information from the lesson on target market analysis
  • Knowledge application - use your knowledge to answer a question about the marketing segmentation that uses climate to anticipate potential customers

Additional Learning

Learn more about market analysis by completing the lesson titled Target Market Analysis: Definition & Examples. The covered objectives include:

  • Define target market
  • Review a breakdown of a target market analysis
  • Know what psychographic analysis describes