Challenges of Communicating With Target Market Segments

Instructions:

Choose an answer and hit 'next'. You will receive your score and answers at the end.

question 1 of 3

When marketing to different target market segments, the component that addresses a customer's needs is the _____.

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1. When marketing to different target segments, the _____ is how or where a customer will receive a message.

2. Why are there different target customers within a market?

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About This Quiz & Worksheet

You can check your knowledge of the challenges involved in communicating with target market segments by using the quiz and worksheet. To pass the quiz, you need to know about marketing to different target market segments.

Quiz & Worksheet Goals

These tools help you gauge your comprehension of:

  • An ideal message to a parent who is shopping for a car
  • Why there are different target customers within a market
  • What mediums include
  • Term for how or where a customer will receive a message
  • Component that addresses a customer's need when marketing to different target market segments

Skills Practiced

  • Information recall - access the knowledge you have gained about what mediums include
  • Reading comprehension - ensure that you draw the most important information from the lesson on target market segment communication
  • Interpreting information - verify that you can read information about an ideal message to a parent shopping for a car and interpret it correctly

Additional Learning

Challenges of Communicating With Target Market Segments is a lesson that can help you expand on your knowledge of these challenges. Use this lesson to:

  • Review the roles of a marketer
  • Analyze different customer types
  • Determine what a marketing campaign should first focus on
  • Look at examples of a medium
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