Keeping Customers Interested Through Target Marketing


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_____ occurs when a company reaches out to a specific age group or gender and offers them products and services that they think you will want to buy.

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1. What are three ways a company can communicate with their target market?

2. What is the primary goal of target marketing?

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About This Quiz & Worksheet

Target marketing and customer retention are two important aspects of running a successful business. Try this multiple-choice quiz/worksheet to see what you know about these processes in areas like the term for when a company reaches out to a specific gender or age group and some of the ways a company can engage with customers.

Quiz & Worksheet Goals

You'll be responsible for these topics:

  • Main goal of a specific kind of marketing used by businesses
  • One way of not wasting profits when offering your product to customers
  • Ways that companies can market their new products

Skills Practiced

  • Reading comprehension - make sure you understand the most important information from the lesson on target marketing and customer retention, such as three ways a company can communicate with consumers
  • Information recall - access the knowledge you've gained regarding the ways that a company can market some of their newest products
  • Knowledge application - use your knowledge to answer questions about the term for a company reaching out to a certain age group or gender and the purpose of marketing to potential customers

Additional Learning

To learn more about marketing techniques, you can review the lesson named Keeping Customers Interested Through Target Marketing. Follow along with these points:

  • Importance of staying in contact with customers
  • Modern ways of reaching potential customers
  • Coupons and featured products
Final Exam
Creating Proactive Customer Service
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Chapter Exam