Various Types of Target Marketing Strategies


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question 1 of 3

What kind of marketing campaign is a company running when it sends the same marketing message to everybody?

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1. Sam is the owner of a small dog daycare for small dogs. Which marketing strategy will work best for Sam?

2. What kind of marketing campaign is a company running when it sends a unique message to each distinct target group?

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About This Quiz & Worksheet

There are different types of target marketing strategies that companies use. Assess your knowledge of these strategies and what they do by completing the quiz and worksheet.

Quiz & Worksheet Goals

The goal of this assessment is to gauge your comprehension of:

  • A marketing strategy tailored to someone who owns a small dog daycare
  • Type of marketing campaign where marketing messages are sent to everyone
  • What a concentrated marketing campaign is
  • The type of marketing that can cost a small business a lot of money
  • Campaign that involves sending unique messages to each distinct target group

Skill Practiced

  • Reading comprehension - ensure that you draw the most important information from the lesson on target marketing strategy types
  • Making connections - use understanding of the concept of a concentrated marketing campaign to explain its purpose
  • Information recall - access the knowledge you have gained about the different types of marketing campaigns

Additional Learning

Analyze more information by completing the lesson called Various Types of Target Marketing Strategies. In this lesson, you'll get to cover these tasks:

  • Define marketing
  • Compare and contrast the different forms of marketing
  • See what marketing strategies work best for small and large companies