Strategies for Ending a Customer Loyalty Program

Instructions:

Choose an answer and hit 'next'. You will receive your score and answers at the end.

question 1 of 3

Which term does this phrase describe: 'Marketing strategies that reward customers for making purchases from a particular store or purchases of a particular brand'?

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1. What should be included when developing an exit strategy for loyalty programs?

2. What is demonstrated when companies provide customers with advance notice about the ending of a loyalty program?

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About This Quiz & Worksheet

Terminating a customer loyalty program can be a complicated task. The quiz asks you about best practices for ending customer loyalty programs on a positive note.

Quiz & Worksheet Goals

You will be quizzed on:

  • A key term that describes a relevant marketing method
  • Components of a loyalty program exit strategy
  • The effects of warning customers in advance about ending a loyalty program
  • Steps of the loyalty program discontinuation plan
  • Reasons for terminating a loyalty program

Skills Practiced

  • Knowledge application - use your knowledge to identify components of a loyalty program exit strategy
  • Information recall - access the knowledge you've gained to point out why a company would discontinue a loyalty program
  • Reading comprehension - ensure that you draw the most essential information from the related lesson on terminating customer loyalty programs

Additional Learning

Discover more about this topic by reviewing the lesson named Strategies for Ending a Customer Loyalty Program. You will learn about:

  • Types of organizations that often use loyalty programs
  • When to develop a loyalty program exit strategy
  • Costs associated with loyalty programs
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