What Is Test Marketing? - Definition, Types & Examples


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question 1 of 3

Which one of the following is the best explanation of test marketing?

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1. If your company decides to do a mass-mailing of product samples and coupons for the product, what type of test marketing is the company using?

2. Your company distributes foreign films in the United States. It decides to launch one of its films in ten theaters in four cities across the United States. What type of test marketing is it employing?

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About This Quiz & Worksheet

Test marketing is a tool used by companies when they are launching a new product or marketing campaign, and this quiz/worksheet combo will help you test your understanding of the concept. You'll be assessed on your knowledge of types of test marketing and how they work.

Quiz & Worksheet Goals

In these assessments you'll be tested on your understanding of:

  • The definition of test marketing
  • Types of test marketing
  • The purpose of test marketing

Skills Practiced

  • Reading comprehension - ensure that you draw the most important information from the related marketing lesson
  • Information recall - access the knowledge you've gained regarding test marketing
  • Knowledge application - use your knowledge of this topic to identify examples of types of test marketing

Additional Learning

To learn more about marketing, review the accompanying lesson on What is Test Marketing? - Definition, Types & Examples. This lesson covers the following objectives:

  • Learn why companies do test marketing
  • Understand the benefits of test marketing
  • Differentiate types of test marketing