Testing Your Conversion Marketing Strategy


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question 1 of 3

In marketing, what is the definition of conversion?

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1. Which of the following is NOT an indicator of successful conversion rates?

2. What is the standard goal conversion rate of any website?

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About This Quiz & Worksheet

Evaluate your understanding of conversion marketing and successful rates with this quiz and worksheet combo. This resource reviews what you know about factors that indicate a healthy conversion marketing strategy.

Quiz & Worksheet Goals

This quiz and worksheet is designed to check what you know about:

  • Defining conversion in marketing
  • Indicators of successful conversion rates
  • The standard goal conversion rate of websites
  • Tools that help track conversion rate optimization

Skills Practiced

  • Interpreting information - verify that you read and correctly interpreted information about the indicators of successful conversion rates
  • Knowledge application - use your knowledge to answer a question about the standard goal conversion rate of websites
  • Making connections - use understanding of the factors that can impact future conversion rate optimization methods

Additional Learning

If you wish to learn more about this topic, you can read the lesson, Testing Your Conversion Marketing Strategy. This lesson covers more detail about:

  • Examples of conversions
  • Three goals of online marketing campaigns
  • What to do before you use conversion marketing strategies
  • Things to track to achieve conversion rate optimization
  • How Google Analytics can help you test and analyze conversion rates